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Millions Of Searches Per Month.

Thousands of Lead Opportunities A Day For Your Security Business.

Since 2008 (a long time in the internet business!), we have been working with local security alarm dealers just like you to build their online business. We don't have to guess, experiment or get a lot of feedback from you in order to execute an effective search engine marketing campaign. We already know how people search for you security services online. What does this mean for our security customers? Simply: we can deliver results faster, at a lower cost per lead and with more accountability than almost any local web service provider could do.

eFish will competitvely position your security business on the three areas of the search results screen: 1. Paid Search 2. Local Maps and 3. Organic (Free) Listings.

Best of all, our one of kind online dashboard tool will give you complete access to on demand reports and analytics, and daily or weekly email updates on campaign keyword performance.

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Source: Google AdWords 8/2011

Search Engine Optimization

Zero In On Your Target Market With Local, National And Mobile Search For Your Security Business

The competition from other national security companies is fierce on the search engines. For the local security dealer, that means there are a number of ongoing actions that we must take to achieve good rankings and hold them for the long run.

We do more security SEO than anybody else out there (check our portfolio) so we know what it takes to move your website to the top - on a local or national level.

On a monthly basis, we add new content to your website that includes targeted security keywords. Most importantly, we continuously get other quality websites to link back to your site. These links count as a “vote of confidence” to the search engines and validates your website as relevant for particular security keyword searches.

eFish Marketing employs a dedicated and disciplined team of of writers and link builders who have the expertise to competitvely position your website on desktop and mobile search engines.

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Web Form Capture

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Use our web-to-lead form to capture leads on your website and track them in your dashboard.

Rank Tracker

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See your ranking, and organic traffic from the keywords and estimated search traffic in one place.

View & Listen To Calls

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By adding a tracking phone replacer to your website, we can easily record the number of phone calls generated from your campaign.

Local Maps & Reviews

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Local Maps Optimization for Google Places, Yahoo! & Bing Local

 

What It Is

Go to Google and do a search for "alarm companies" in your hometown. The results will usually display a map with "push pins" on it and listings of local security businesses in the area. Is your business listed? If so, is the information accurate? When was it last updated?

As a local security company, you need to maximize your exposure on these local maps and in local directories which are emerging as the primary source of local business information on the web. Mobile devices like iPhone and Android are pre-loaded with Google Maps which pulls local business information from Google Places so it’s important to get this right.

 

What We Do

Complete / update a compelling profile on the local directory site. Your profile will include your important keywords to maximize your rankings on those keyword. We’ll take care of writing the content and working with you to verify the listing.

We will work to build citations or online references to your business on other directory sites. Citations are similar to links except that they often are built by mention of phone number, business name and address.

eFish tracks the placement of your local profile in the search results and continues to make adjustments, and build citations over the course of your campaign.

Pay Per Click Advertising

“Instant On” Advertising with Google Adwords & Microsoft AdCenter

Pay-Per-Click Advertising (PPC) places an ad for your security business directly in front of the people that are actively searching online for a security alarm company. PPC Advertising is far more complex that it may seem. The “do it yourselfers” and inexperienced PPC firms are destined to make many costly mistakes and see very little or no return on investment. Experience matters and our PPC Analysts have it.

Unlike traditional advertising and marketing formats, PPC campaign return on investment is 100% measurable. Our reporting services, available to you 24/7, will tell you what happens when a visitor clicks on your ad and lands on your Website. You’ll know which clicks convert to a sale, phone call, sign-up or any goal that you wish to measure. We can also email regular updates and at month-end, you’ll receive a comprehensive report.

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Track Goals

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Set a conversion goal and track your month to month progress.

Monthly Projections

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Calculate monthly projections for spend and conversions. Include phone calls and form conversions.

Top Keywords By Spend

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Quickly know where you are spending your paid search budget.

Track & Measure Everything.

We Give You Complete Visibilty Into Every Aspect Of Your Search Marketing Campaign.

Our one of kind online reporting service allows us to quickly measure the performance of your website and online marketing campaigns, and gives you complete visibility into the work that we do for you every day.

This kind of accountabilty, RARELY seen in the search marketing industry means that you never have to speculate about the work that we are doing for you. It’s all online, and you have total access 24/7 through your own dashboard.

If you’d rather get email updates, our system can inform you about new leads in real time, traffic and keyword trends on a daily or weekly basis, and deliver a consolidated monthly report.