Social Media Management For Your Security Alarm Company

Relationship Selling & Brand Building With Social Media

“I Am A Security Dealer. How Does Social Media Benefit Me?”

This is a comon question that arises during conversations with owners of security companies. Bottom line: it doesn’t matter what type of company you are running. The universal truth of social media is that it gives you the ability to build relationships with your customers and potential customers. It’s true whether you are selling high end commercial and government security systems or surveillance products to homeowners.

Through effective Social Media strategies, people get the sense that they truly “know” your brand. This translates into RMR for you through more qualified, better-targeted leads, more customer loyalty, and even brand advocacy (people saying good things about your company to others).

Who Has The Time?

“We’re Busy Integrating Systems and Building Our Security Business. I Don’t Have Time To Be On Facebook All Day”

You’ve probably heard that your security company needs to be engaging in social media. Maybe you are already doing some of it yourself but as you know it takes a lot of time, creativity, and more than a little technological savvy. Let’s face it: you have other matters that you must attend to. How is going to get done? That’s where we come in.

Here at eFish, we have a dedicated team of community managers who eat sleep and breathe social media. All they do every day is zero in on your target audience, actively seek out new fans and followers, and creatively engage your community with thought provoking posts and conversations. Most importantly, we are methodically leveraging this activity to drive traffic to your website, capture new leads and nurture existing relationships. How do we do it? Read on...

We Do It For You

Starting & Participating In Conversations, Building Your Community, or Working Behind The Scenes... We Accomodate All Levels of Engagement

On Facebook

Custom Facebook landing pages, tabs, & sidebars with calls to action
Run contests and exclusive content for ‘Likers’
Timely, relevant responses to questions, comments, and likes
Enage audience woth questions, polls, and other conversation starters
Posts of relevant, timely industry news, photos, videos
Post links to your blog with attention grabbing spin on the title
Post links to your website current promotions, specials, & product pages

On Twitter

Custom Twitter page backgrounds
Timely, relevant responses to questions and Direct Messages (DMs)
‘@’ mentions of relevant, high-profile or well connected community members
Questions, polls, and other conversation starters
DMs to community members as appropriate
Aggressive management of follow/unfollow metrics
Follow users in your target market and other relevant users

On LinkedIn

Timely, relevant responses to ‘In-messages’
Comments on relevant groups – answering questions posed, etc.
Comments on relevant users’ status messages
Timely, appropriate responses to comments on status posts
Connect with users in client’s target market, industry leaders, and peers
Provide and request recommendations where appropriate

On Your Website

Integrate a website blog + train you how to make posts
Write relevant industry articles + post to your blog
Post blog links on Facebook, Twitter, & LinkedIn
Create custom landing pages featuring special promotions
Monitor all social media traffic to determine source of leads
Report monthly on all social media conversions

Other custom services include: custom YouTube backgrounds & YouTube management, custom design services for Facebook and Twitter, YouTube Channel Embed + custom player graphics, Facebook Page Application Tabs for FLickr photostreams, your blog, & Twitter. Contact us to learn more.

Measuring Success

What To Expect Now, And What To Measure Over Time

There is no reason to participate in Social Media Marketing if it does not produce results. And the good news is: it does! When you engage us for Social Media services, you are likely to experience some results right away, and other results will take more time.

Soon after we begin providing Social Media services for your company, you should see an increase in the number of followers, friends, and connections you have on your various Social Media profiles. How dramatic this increase is will depend on several factors, including the size of your current Social Media following and how involved you are with Social Media before we begin. In addition, you may see an increase in re-posts of your content by followers, as we engage with your audience on your behalf.

As interaction with your target market increases and relationships are built and strengthened, your content will be shared more and more – within individual networks and across networks. This activity can increase your site traffic, improve your search engine rankings, and ultimately result in higher sales. Remember: Social Media is about building relationships with your target market, and relationships take time and consistent effort. You won’t see huge results out of the gate, but most security companies a experience strong return on investment over time.

Click Through Rates

Know which posts resulted in clicks to your blog or specific website pages. Know which clicks are unique vs. return visitors

Campaign Conversions

Once a vistor arrives at your website as result of our campaign, we track the phone calls that result in a social media lead. Measurable ROI - every time.

Community Growth

Track your interaction rates across all social media websites to meaure growth, including number of Re-Tweets (RT’s) and Facebook re-posts.

Getting Started

Costs, Checklist & Our Approach

Because there is no charge to join the major networking sites like Twitter, Facebook, and LinkedIn, there is a misperception by many business owners that Social Media Marketing is free. Social Media takes time and focused attention to be successful. Whether this attention is provided by someone within your company or a Social Media expert, there is an investment involved.

The good news: done properly the return on investment (ROI) can be well worth it. Like any form of internet marketing, social media alone is not the “silver bullet” that is going to produce the results that you may hope for. That is why we have taken our most successful internet marketing programs like Search Engine Marketing and Social Media and combined them into affordable packages that almost any business can take advantage of.

Call us today to speak with a knowlegeable security expert who can help you customize a plan that is right for your security business.

eFish Marketing